Indigo Traveller is a travel YouTube channel created and hosted by a guy named Nick who is from New Zealand.
He has an estimated net worth of $160,000. Indigo means the act of skipping barefoot with your head in the clouds. Nick states that vloggers are the new media and he aims to show a more realistic perspective of the different countries he visits than some of the multi-million dollar news outlets.
He mainly travels to the lesser known parts of the world such as Iraq, Iran, Bangladesh, Somalia, Venezuela etc and films his adventures interacting with the locals of the different countries. Before YouTube, he worked in the horticulture sector where he saved up a good sum of money which he used to fund his travels in his early videos.
The channel has over 800,000 subscribers as of 2019 and has accumulated over 80 million views so far. It is able to get around 130,000 views per day from different sources. This should generate an estimated revenue of $500 per day ($180,000 a year) from the ads that appear on the videos.
YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement, type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal.
Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Nick makes extra income through Patreon supporters and donations.